Google Grapples With AI’s Hit to Its Ads Juggernaut
Cleverly CEO Nicholas Verity, whose Los Angeles business has advertised on Google for seven years, noticed an unusual pattern in Google search advertising about eight months ago. Part of the roughly $2,000 a day he set aside for Google was going unspent because not enough people were seeing or clicking on the ads to use up the budget. He believes that’s a result of more people researching the web on AI chatbots instead. “I want to give Google more money, but there’s that search traffic I...